July, 2010
Creating a Facebook Page for Your Business
With over 400 million registered users, Facebook offers entrepreneurs an incredible platform from which to advertise their business. And because Facebook has modified its privacy settings to allow search engine indexing, its scope extends to non-users as well. If you aren’t currently using this advertising giant, now is the time to reconsider. One of the [...]
What Your Business Card Says About You
Business cards are an absolute necessity for aspiring entrepreneurs. While there are many free templates available, you should carefully consider the design and feel of your card. Think about this – when you hand your card to a person, it becomes their tangible connection to you. After you part ways, it will be the only [...]
SUBJECT LINES THAT ARE 100% FREE, FREE, FREE!!!
It’s likely that this title got your attention. While it may have effectively drawn you into the article, using the same techniques in the subject line of your next marketing email would be a bad idea. Why? Because using ALL CAPS and repeated exclamation points is a quick way to ensure that your email will [...]
Who Are You Calling Old?
An increasing number of companies are hiring senior citizens in recent years, causing many employers to rethink their conceptions concerning this portion of the population. The rise of the age 65+ workforce shouldn’t come as too much of a surprise – they are one of the fastest growing demographic segments in the U.S. population and [...]
